Saturday 28 February 2015

KNOW YOUR FACE SHAPE (AND PERFECT SUNGLASS STYLE)

The visual effect of sunglasses will change based on the proportions of your face. However, it's difficult to purchase the perfect sunglasses if you don't already know what shape your face is!  Never fear - for a quick road map to measuring your features and determining your overall face shape,click HERE.

1. SQUARE FACE SHAPE
You appear to have a square face shape. Bold, distinctive features like a chiseled brow and a broad jawline give you a clear, masculine look. Curves look great with square faces, so consider round shapes – like oval frames and pilots. Semi-rimless styles also help balance a prominent jaw. Whether you decide to hit the gym or the boardwalk, a pair of shades can help make your dashing looks even stronger. We recommend curvier frames to set off angular features.

2. OVAL FACE SHAPE
You have an oval-shaped face. With a face shape like yours that is taller than it is wide, you can pull off just about any look. So take your time browsing for the perfect pair. Whether you’re painting, exercising or hard at work, rectangle frames can balance your face’s vertical, upswept styles complement high cheekbones and shield frames mean better coverage. Because when it comes to style, you’re not just a jack of all trades—you’re a master of them all. Almost any frame shape will do with your face shape.

3. ROUND FACE SHAPE
So, your face shape is round. Generally, round faces possess a height and width that are roughly equivalent. To give yourself a more distinguished look, try offsetting facial contours with geometric shapes like horizontal frames, Wayfarers and rectangle shapes—they’ll give your face a longer appearance. And whether your plans include travel, relaxation or a formal event, you’ll be well-equipped with the right pair of shades. We recommend geometric shapes to elongate facial appearance.

4. HEART SHAPED FACE
You have a heart-shaped face. Generally characterized by a broader brow and a narrow chin, your face shape lends naturally to prominent, striking eyes. Protect yourself with a low profile; frames that elongate your look, even out proportions, or direct attention downward are a good match. Light-colored frames and frames with thin temples or embellished bottoms can also help. So beef up your look with a great set of shades. We recommend flashier frames to give the face a more striking appearance.

ABOUT MERCURY
For over 30 years MERCURY has made quality, affordable, fashion and performance sunglasses in the latest trends and styles - all with 100% UV protection. All Mercury Sunglasses frames also have an unconditional lifetime guarantee. It's simple.  You break them, we'll replace them. Period. Find your Mercury today. 
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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  WE ARE Creative insurgency cleverly disguised as a fashion accessories brand.  

Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help. 

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Thursday 26 February 2015

MEN: Finding The Right Sunglass Frame Style For Your Face


Forget Panama hats and patterned swimming trunks, the only accessory that will really set you apart this summer – if chosen well – is a solid pair of sunglasses. Whether jetting off for a spring break, working downtown, or relaxing on a dock in Muskoka, sunglasses are an indispensable part of any modern man’s style regimen. 

If you are like us, you can't have too many shades.  With that in mind, here are five key sunglass styles to – there’s one to suit every type of man, from the traditionalist to the modernist.

The Classic 
Since their introduction by Ray Ban in 1956, no other style of sunglasses has inspired the field of eyewear design more than the iconic Wayfarer. Copied, reinvented and emulated, this acetate-framed silhouette was considered truly innovative in the 1950s, not only due to its breakaway from traditional round lenses, but also through its use of new materials; previously, most sunglasses had been crafted from alloy metals.

Standing the test of time, the Wayfarer remains as popular today as ever – these are one pair of shades that you’ll never want to be without.  Aside from the original design, numerous optical brands offer high-spec interpretations of the Wayfarer shape. 



The Vintage 
With the current focus on heritage within menswear, it should come as no surprise that eyewear is also feeling the retro-design influence of yesteryear. Round frame styles harken back to the early days of sun opticals, when the most logical (and easiest) shape to fashion for sunglasses was circular.  Round frames were the de rigueur shape in the twenties and thirties – it was during these decades that sunglasses became more widespread, with advancements in technology and production methods making eyewear more accessible and desirable.

While early designs were made from flimsy plate glass, Bakelite and alloy metals, today’s sturdy styles are crafted from high-grade materials, combining the best of fashion and function. Guaranteed to lend a hint of quirky vintage cool to any look, round frames are best suited to gents with strong jaw lines, as circular lenses tend to have a softening effect. A couple of suggestions are Mercury’s "Amalfi Coast," "Sage," and “Rickey.”


The Retro 
First developed in the 1930s to protect pilots’ eyes from glaring sunlight while flying at altitude, aviator sunglasses are as iconic as the classic Wayfarer. Another design credited to Ray-Ban, the style’s thin metal frames and large tear drop-shaped lenses were designed to cover the entire eye socket area, preventing as much light as possible from entering the eye.

Aviators first rose to prominence in 1942, when General Douglas MacArthur was photographed landing on a beach in the Philippines during a military expedition against the Japanese. The style became an overnight success in the 1960s, when Paul McCartney and Ringo Starr of the Beatles were seen sporting them, with popularity burgeoning further in the 1980s thanks to Queen’s Freddie Mercury and “Top Gun.”

An undeniably masculine, retro style, the aviator has been reincarnated and reworked in many guises, with chunky celluloid acetate and mirrored styles on offer today. Extremely versatile, the aviator suits most face-shapes and has the masterful ability to go with almost anything. From casual summer wear to spring suiting, it’s pretty difficult to put a foot wrong in a pair of aviators.  Mercury has a number of options including our popular “Rio,” “Phil,” "Doyle Cop," and "Cancun" models.

The Contemporary 
Eyewear designers are now employing the use of digital platforms to create contemporary, precision designs using ingenious new materials such as thermo-set polyamide, which is lighter than traditional acetate and titanium yet exceptionally strong and flexible.

The ‘D’ frame shape is one of the key silhouettes of modern sunglass design, and is being produced in a wide range of variations and materials.  Identified by their square/rectangular, occasionally oversized shape, D-frames have an undeniably futuristic feel and stand out from traditional eyewear styles.

Chunky statement D-frames are carried off well by gents with rounder faces, as the shape’s angular lines provide balance.  Mercury offers a number of options including the stylish “Tokyo,” and  "Secret Agent" models.



The Sporting Enthusiast 
Wrap-around frames with their curved, sweeping shape, are favoured by sportsman due to the superb eye coverage they provide during active pursuits. Making their debut in the 1960s, wrap-arounds are distinguished by their semi-circular lenses that sit close to the face, with the purpose of preventing fine particles and dirt from entering the eye, while also providing an unbroken field of vision.

These protective goggle-like qualities make them the default eyewear for sports such as skiing, where protection from flying snow/ice and clear vision are essential. Crafted from lightweight, high-performance polyamides and metal alloys, and often fitted with glare-deflecting mirrored lenses, wrap-arounds serve both a practical and aesthetic role in the skier’s repertoire.  The brand that firmly planted the wrap-around silhouette on the eyewear map was California brand Oakley but many notable brands now offer wrap arounds.

 
The Big Picture 
Any pair of classic, quality sunglasses are a worthwhile investment. We can confidently recommend that an affordable pair of sunglasses is just as good as a super-premium luxury pair? Why?  It turns out that nearly all the luxury and mid-level off-brand sunglasses in the world are produced by a single company. The Wall Street Journal highlights, in their guide to the world of sunglasses manufacturing and buying, who is behind all these shades.

So, what this means is that, whether you prefer the "quality" of Ray-Ban to Oakley? Or whether you think Bulgari is better than Dolce & Gabbana, or Salvatore Ferragamo is better than Prada - they're all made by one company.  The Italian manufacturer Luxottica.  Luxottica also makes sunglasses branded Burberry, Chanel, Polo Ralph Lauren, Paul Smith, Stella McCartney, Tiffany, Versace, Vogue, Persol, Miu Miu, Tory Burch and Donna Karan.

Where does that leave you, the consumer, in a sea of variably priced sunglasses?  If a significant chunk of what you pay for isn't the quality of the lenses, it's the brand. We don't know about you, but we're totally comfortable paying 500-1000% less than designer prices while still getting 100% of the eye protection.  That’s where Mercury comes in. 

For over 30 years MERCURY has made quality, affordable, fashion and performance sunglasses in the latest trends and styles - all with 100% UV protection. All Mercury Sunglasses frames also have an unconditional lifetime guarantee. It's simple.  You break them, we'll replace them. Period. Find your Mercury today. 
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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  WE ARE Creative insurgency cleverly disguised as a fashion accessories brand.  

Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help. 

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Bulldog Cufflinks


The iconic British Bulldog that adorns these cufflinks adds a handsome and witty element to your shirting. In the Dunhill style, the chain link and bone-shaped back add a dash of whimsy that’s perfect for the home-sick Englishman and a fantastic gift for any well-dressed man. Tally-ho. Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase. 
Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available. 
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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  WE ARE Creative insurgency cleverly disguised as a fashion accessories brand.  

Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.
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Camera Cufflinks


Lifelike in detail, these camera cufflinks are perfect gift for any photographer or camera aficionado. Conservative enough for the office; but far from boring - these cufflinks let you channel your inner Shutterbug.  Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase. 

Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available. 
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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  WE ARE Creative insurgency cleverly disguised as a fashion accessories brand.  

Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.

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Globe Cufflinks


What better way to demonstrate that you're a 'man of the world' then with Mercury's globe cufflinks? Ideal for someone with a passion for travel (or anyone who frequently gets lost.) Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase. 
Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available. 
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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  WE ARE Creative insurgency cleverly disguised as a fashion accessories brand.  

Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.
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LEGO Style Cufflinks


Feel like a kid again with these whimsical LEGO style square cufflinks, while adding the perfect amount of playful fun to any ensemble - whether in the office or out on the town. They are as uniquely creative as the man who wears them. Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase. 



Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available. 
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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  WE ARE Creative insurgency cleverly disguised as a fashion accessories brand.  

Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.
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"Silver Bullet" Cufflinks


The symbol of justice, law and order, this refined cufflink design definitely hits the target, while subtly broadcasting that there's a new Sheriff in town. Only a werewolf wouldn't love these fun silver bullet cufflinks, so perfect any man who appreciates dapper details. Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase. 
Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available. 

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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  WE ARE Creative insurgency cleverly disguised as a fashion accessories brand.  Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.

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Wednesday 25 February 2015

Basket Weave Cufflink


A great gift for any fan of luxury, these signature cufflinks add a dash of elegance and ageless polish to a tailored suit or Tuxedo. They're 2015’s 'must have' for any collection. Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase. 



Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available. 
- - - - - - - - - - - - - - - - - - - - - - - - - - - -
A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  WE ARE Creative insurgency cleverly disguised as a fashion accessories brand.


Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.
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Silver Fish Cufflinks


Perfect for any Pisces, Angler or fishing enthusiast, these can be the 'fish that didn't get away'. A symbol of abundance, faith, fertility and fidelity, these silver cufflinks add an elegant dash of charm to any French cuff.  Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase. 

Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available. 
- - - - - - - - - - - - - - - - - - - - - - - - - - - -
A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  

Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.
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Massimo Vignelli Style "Alphabet" Cufflinks


These "Alphabet" cufflinks were originally designed by Italian architect Massimo Vignelli who has permanent collections in several museums including the MoMa. We just think they'd be perfect on a crisp French cuff to compliment your signature style. Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase. 

Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available.
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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  

Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.
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Propeller "Aviator" Cufflinks


For the pilot in all of us, these stylish cufflinks have a rotating function that makes a fun addition to any cuff. Perfect with a starched white shirt and navy blazer, or as a gift for any stylish gent or aviator. Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase. 

Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available. 
 
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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  


Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.
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Supermarine "Spitfire" Fighter Aircraft Cufflinks


Perfect for the pilot, traveler, veteran or history buff, these cufflinks are fashioned with elegant R.A.F. Spitfire planes and feature the blue and red markings that make Spitfire so iconic.  Yours today for only $34.99 + tax (Box + Shipping Included.) Click HERE to purchase.
Love Cufflinks?  Mercury has a number of different styles and variations to meet your signature style. Mercury's 2015 #Cufflink Collection is now available on Pinterest. Note: Wholesale and volume discounts available. 
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A hint of sophistication here, a clever wink there, a flash of whimsy, a taste of punk—whatever your personal aesthetic, since 1984 MERCURY have specialized in the perfect accessories for your ensemble.  

Mercury customers are creative, bold, stylish, and fiercely independent - with a dash of moxie. Find your Mercury today on Facebook, Twitter, Pinterest and Instagram for our latest information, events and promotions. Have questions?  We're here to help.
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